Bringing C.P Company’s Icon to Life
For the HEAT x C.P Company campaign, we created a stunning 3D render as the hero asset. This campaign featured a limited-edition HEAT box, each priced at £380/€450/$500, guaranteeing an iconic C.P Company puffer jacket. The 3D render became the campaign’s focal point, garnering over 50,000 views on Instagram. It is important to note this project was completed by our Founder, Caspian Reynolds, during his time at HEAT and was not completed by Bycasp.
Clearly communicating the technical requirements and final visual expectations for the 3D render were among the main challenges. Additionally, creating an engaging piece of content that would capture the attention and resonate with the target demographics was extremely difficult due to how cult-like C.P Company’s following is.
We addressed these challenges through constant iterations and direct communication with the 3D renderer. Conducting thorough brand research and audience analysis helped us understand what would resonate with the target audience, ensuring the final render was both visually compelling and aligned with campaign goals.
The 3D render emerged as a hero asset, marking one of HEAT’s most successful and iconic exclusive and limited-edition drops. The render was pinned on HEAT’s Instagram account, which boasts over 580k followers, significantly boosting the campaign’s visibility and engagement.
